Partnering with Total Expert

Total Expert, a leading marketing automation and customer intelligence platform designed for financial services, had reached a key point in its growth journey. After establishing a strong presence in its core market and validating product-market fit with numerous banks, credit unions, lenders and other financial services firms with its existing debt facility, the company was ready to refinance and have more flexibility to utilize the capital for its growing needs.

In a dynamic capital environment, leadership wanted to evaluate both debt and equity, and ultimately went with debt capital due to it being more cost-efficient and non-dilutive.

Total Expert sought access to meaningful growth capital with room to operate - prioritizing flexibility around structure and usage - while avoiding restrictive terms or compromises to its long-term financing strategy.

Total Expert secured a $40 million debt facility, designed to support its next phase of growth. The non-dilutive growth capital provides Total Expert the ability to make targeted investments in go-to-market expansion, product enhancement, and infrastructure developments.

The structure provided flexibility through staged funding tied to key business milestones, giving Total Expert room to grow while preserving ownership and control. This approach also positioned the company to pursue its next equity round from a stronger operational and valuation standpoint.

By utilizing venture debt strategically, Total Expert is able to move forward with its expansion plans efficiently, demonstrating disciplined capital usage in a dynamic fundraising market.